Athina Dragkou

itoocan | 13th round

iToocan is a Brazilian retailer of premium sportswear & athleisure made from eco-friendly materials. In the iToocan store, the digital and the physical world coexist and complement each other. The consumer can use the tablets available in the store to refer to their preferences, while there is a digital mirror that allows them to see the clothes on themselves without having to try them on.
iToocan's innovative store was created to meet the needs that have arisen in the post-Covid era but also to offer the consumer a unique experience that will inspire her to express herself in her own unique way.

We appeal to the modern, independent woman who is charming and real in her own way, no matter what body type she belongs to.
We advocate exercise as a means to better health, fun and happiness.
We believe in cooperation, coexistence and mutual support. A healthy working environment is a necessary condition for us, which is why we provide our executives with the best possible working conditions.
We advocate entrepreneurship as a means of social change.